How Polytab Gets You a Complete View of Marketing
Shopping Journey Analytics
The 21st century consumer shops around and does research online before committing to a purchase. Polytab marketing attribution delivers insights on the consumer path and the time needed to move to the next stage – all through an intuitive, interactive visual display.
Order Tracker with Embedded Multi-Touch Attribution
Trace orders from acquisition through to purchases across every media touch point. De-couple “direct” visits from the attribution. Download order data at the shopper level from the interface via Order tracker.
Get line of sight on the influencers to every order for every customer from point of acquisition through to purchase and then to repeat visits.
Channel Effectiveness Rating
Marketing channels influence consumer decisions at each stage of the shopping journey. But the true impact can only be measured holistically by factoring in the sequence of touches and the time to purchase. Polytab marketing attribution uses advanced analytical algorithms to get you a rating on the channel’s effectiveness in moving shoppers through the shopping funnel. Look beyond last click, first click, linear clicks. Polytab gives you the complete view of marketing effectiveness.
Display Marketing Assessment
Polytab integrates with the major display vendors to deliver assessment of display marketing. See the influence of the display impression on the shopper’s path to purchase. Measure the influence of display campaigns for prospecting and reactivating dormant customers.
Separate out the impact of marketing on first time shoppers versus repeat shoppers. Measure customer long-term value (LTV). Get ongoing update on your customers’ RFM (Recency, Frequency, Monetary Value) segmentation. Assess the most profitable lead generation sources for your most valuable customers. Polytab’s loyalty analytics suite is built off over 75 years’ cumulative team experience of the Infernotions’ analytical services team.
– David Ogilvy
Get guidance on the bulk of marketing spend that does not link to sales. See what moves your first time shoppers to repeat purchases. Unlike reports from advertising companies or agencies, there is no double dipping on performance metrics. Get the complete picture across all clicks and impressions and non-digital activity. What’s more, it takes less than 3 minutes to set up your website for Polytab’s base package. It’s that easy.
Polytab helps you sell more without blowing up the marketing budget.
|Shopper journey visualization||Base|
|Channel Performance report||Base|
|Cross device tracking booster||Add-on|
|Offline sales attribution||Add-on|
Base package pricing
|Monthly website traffic volume||Pricing|
|Up to 10K views||$100/month|
|10K views to 1M views||Add $50/month/100K views over 10K|
|1M views to 10M views||Add $100/month/1M views over 1M|
|Over 10M views||Contact us for pricing|
|Display monetization||From $450/month. Contact us for details|
|Cross device tracking booster||Contact us for details|
|Offline sales attribution||Contact us for details|
|Ad hoc decision support||$125/hr in 4 hour blocks|
|Download activity stream through RESTful API||From $0.10/query. Contact us for details|
Companies of all sizes use Polytab
Before Infernotions we would collect data on clicks and spend but had difficulty linking ad performance to sales. Furthermore, the impact to phone sales was largely unknown. Infernotions shed light on what’s working and how well. Some of this was common knowledge – like the declining returns on increasing Google spend but the Bing opportunity is a big insight for me and I am going to use it in the months to come.
– Alan Young, Director of E-commerce and Marketing, WeGotLites
First Click, Last Click, Linear Click, Time Delay Click, Position Based Click – it’s all bollocks. Polytab stripped away all the noise and showed me the true value of my marketing spend.
– Zachary Belinsky, Vice President, VillageHatShop.com